At The Fertility Partnership, we are committed to maintaining the trust and confidence of our visitors to our web site. This privacy policy explains what types of personal information will be gathered when you visit The Fertility Partnership website, how we keep it secure, and how this information will be used.

Please note that this policy applies to the company’s main web pages (i.e. those in If you follow a link to any other website, please check their policies before you submit any personal information to those websites.

Types of data we collect

General Information

On some parts of the website, such as our contact forms, you may be asked to voluntarily provide some limited personal information, such as your name, email address, and contact telephone number, in order to enable the provision of certain services (e.g. booking onto an open evening, organising a self-referral etc.).

We may also collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our webmasters. This is statistical data about our users’ browsing actions and patterns which does not identify any individual and allows us to ensure that content from our site is presented in the most effective manner for you and for your computer.

Google Analytics

When someone visits we use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.


Like most webpages, our web pages use “cookies”. A cookie is a small file of letters and numbers that we place on your computer or mobile device if you agree. These cookies allow us to distinguish you from other users of our website, which helps us to provide you with a good experience when you browse our website and also allow us to improve our website.

How do I disable cookies?

If you want to disable cookies you need to change your website browser settings to reject cookies. How you can do this will depend on the browser you use. Further details on how to disable cookies for the most popular browsers are set out below:


  1. Choose the menu “tools” then “Internet Options”
  2. Click on the “privacy” tab
  3. Click on the “advanced” button
  4. Choose the appropriate settings you would like


  1. Choose Settings> Advanced
  2. Under “Privacy and security,” click “Content settings”.
  3. Click “Cookies” and choose the appropriate settings you would like


  1. Choose Preferences > Privacy
  2. Click on “Remove all Website Data”


  1. Choose the menu “tools” then “Options”
  2. Click on the icon “privacy”
  3. Find the menu “cookie” and select the relevant options


  1. Choose the menu Files”> “Preferences”
  2. Privacy

What happens if I disable cookies?

This depends on which cookies you disable, but in general the website may not operate properly if cookies are switched off.

How the information collected is used

User Provided Information

Personal information provided to The Fertility Partnership by you will only be used for the purposes stated when the information is requested, such as creating a self-referral, booking you for treatment etc.

Please be assured that personal information will not be sold to third parties, or provided to direct marketing companies or other such organisations without your express permission. Personal information collected and/or processed by The Fertility Partnership is held in accordance with the provisions of the General Data Protection Regulation 2018.


Automatic Demographic and Statistical Information

Demographic and statistical information about user behaviour collected via Google Analytics is used to evaluate the effectiveness of The Fertility Partnership website and help enhance our content to be more useful, such as seeing which pages are most used, which pages people spend the most amount of time on etc. We also use it to look at the impact of our marketing campaigns, for example, to see if more referrals come from a specific website we have been partnering with.

Any disclosure of this information is always anonymised and will never identify individual users.

How we store information collected

Our Servers

Information which you provide to us will be stored on our secure servers. Our servers are hosted in London by a third party contractor called DigitalOcean which complies with all EU privacy regulations including GDPR. You can view their privacy policy here:


In the Clinics

We may also download the data collected into the clinics to provide the service requested (such as to book a place on an open event), but we will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

Legal Disclosure

Please note: we may be legally obliged to disclose your personal information to third parties if we are under a duty to disclose or share such information as necessary in order to prevent and detect crime, protect public funds and make sure the personal information is accurate. These third parties include government departments, local authorities and private sector organisations such as those offering Fertility Programmes, but this will only be in the exceptional circumstances listed above.

Information security

We work hard to protect The Fertility Partnership, our clinics and our users from unauthorised access to, or unauthorised alteration, disclosure or destruction of information that we hold. In particular:

  • We review our information collection, storage and processing practices, including physical security measures, to guard against unauthorised access to systems.
  • We restrict access to personal information to TFP/Clinic employees, contractors and agents who need to know that information in order to process it for us and who are subject to strict contractual confidentiality obligations. They may be disciplined or their contract terminated if they fail to meet these obligations.

Accessing and updating your personal information

Accessing Your Data

The General Data Protection Regulation gives you the right to access information held about you. We aim to provide you with access to your personal information. We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate – unless we have to keep that information for legitimate business or legal purposes.

To do so, please contact our Data Protection Officer using:


Compliance and cooperation with regulatory authorities

We regularly review our compliance with our Privacy Policy. We also adhere to national data protection regulations. When we receive formal written complaints, we will contact the person who made the complaint to follow up. We work with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal data that we cannot resolve with our users directly.

Changes to our Privacy Policy

Any changes we may make to our Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by email.

This privacy policy was last updated on 16 September 2020.

How to contact us

If you have any questions about our privacy policy, or on the information we hold, feel free contact us in any of the following ways:

By Email

Please email the Data Protection Officer at:


By Phone

Call 01865 782895 and ask for the Data Protection Officer

By Post

The Data Protection Officer
The Fertility Partnership,
Institute of Reproductive Sciences,
Oxford Business Park North,
Alec Issigonis Way,
Oxford OX4 2HW.


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